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Embarking on a fresh professional challenge, the former England youth boss has resigned her post with the England Women’s Under-23 national team to assume the role of head coach for NWSL expansion side Bay FC.

A New Chapter

Her appointment follows the departure of Albertin Montoya, who guided the San Jose-based club during its inaugural two seasons in the top-flight American league. Montoya announced in September his intention to step down at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the 14-team standings.

“My time with the FA has been incredible my time with the FA,” stated Coates. “It has helped shape me both professionally and personally. Now, I feel ready and excited to challenge myself in a different setting.”

Proven Developer

Since taking charge in 2023, Coates oversaw the England U23s through fixtures including a 1-0 victory over Norway in the continental competition and a 4-2 friendly defeat to the United States. Accompanying her to the United States is her right-hand woman, Gemma Davies, a former Aston Villa manager in the Women’s Super League.

Bay FC's CEO, a former FA women’s technical director, spoke highly of Coates's abilities: “Coates is an outstanding tactician, but she also has a proven track record of developing players to compete at the highest levels.”

“Her leadership qualities are exceptional of people and culture and has the tactical philosophy we were searching for,” the CEO stated.

Bay FC's Journey

The club experienced a rollercoaster start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its first year before struggling to a near-bottom placement in 2025.

Gavin Step, Gavin Step, bid farewell to the departing duo: “Our gratitude goes to Emma and Gemma for their contributions and wish them all the best with their venture abroad. They have played a crucial part in bolstering the progression route between the WU23s and the senior squad.”

“Together, they have directly influenced the development of many promising talents who have progressed into senior Lionesses,” he finished.

Lasting Legacy

After succeeding Mo Marley in 2023, Coates has overseen the advancement of several players to the England senior side, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

The search for successors to fill the roles has begun, as the FA looks to continue the growth of the Women’s Under-23s setup in the future.